"--_Glasgow Citizen_.
Quite justifiably, in view of the imminence of "Baby Week."
* * * * *
=THE DISSUADERS.=
For many years--ever since the first piece of chalk was applied to
the first wall and advertising began its bombastic career--the
advertiser's tendency has been to commend his wares, if not to excess,
at any rate with no want of generosity. Everyone must have noticed it.
But war changes many things besides Cabinets, and if the paper
famine is to continue there will shortly be a totally novel kind of
advertising to be seen, where dissuasion holds the highest place. For
unless something happens those journals which have already done
much to reduce circulation will have to do more and actually decry
themselves. Such counsels as those which follow may before long meet
the eyes, and, it is possible, influence the minds, of the great
B.P.:--
* * *
THE PROPRIETORS OF
_THE TIMES_
Urge you to spend your money
elsewhere.
_THE TIMES_
may have the best foreign correspondence,
the latest news, the greatest
variety of letters (in types of all sizes),
the funniest dramatic criticisms, the
sternest leading articles, and the only
newspaper proprietor now acting as a
plenipotentiary in America;
BUT
you are implored not to buy it.
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