You know
both sections, and you can make this thing go, from ocean to ocean."
"We might ring that into the prospectus, too," March suggested, with a
smile. "You might call the thing 'From Sea to Sea.' By-the-way, what are
you going to call it?"
"I haven't decided yet; that's one of the things I wanted to talk with
you about. I had thought of 'The Syndicate'; but it sounds kind of dry,
and doesn't seem to cover the ground exactly. I should like something
that would express the co-operative character of the thing, but I don't
know as I can get it."
"Might call it 'The Mutual'."
"They'd think it was an insurance paper. No, that won't do. But Mutual
comes pretty near the idea. If we could get something like that, it would
pique curiosity; and then if we could get paragraphs afloat explaining
that the contributors were to be paid according to the sales, it would be
a first-rate ad."
He bent a wide, anxious, inquiring smile upon March, who suggested,
lazily: "You might call it 'The Round-Robin'. That would express the
central idea of irresponsibility. As I understand, everybody is to share
the profits and be exempt from the losses. Or, if I'm wrong, and the
reverse is true, you might call it 'The Army of Martyrs'.
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