"And is it a secret? Is it a thing not to be spoken of?"
"'Tutt' altro'! Fulkerson will be enraptured to have it spoken of in
society. He would pay any reasonable bill for the advertisement."
"What a delightful creature! Tell him it shall all be spent in charity."
"He would like that. He would get two paragraphs out of the fact, and
your name would go into the 'Literary Notes' of all the newspapers."
"Oh, but I shouldn't want my name used!" cried the girl, half horrified
into fancying the situation real.
"Then you'd better not say anything about 'Every Other Week'. Fulkerson
is preternaturally unscrupulous."
March began to think so too, at times. He was perpetually suggesting
changes in the make-up of the first number, with a view to its greater
vividness of effect. One day he came and said: "This thing isn't going to
have any sort of get up and howl about it, unless you have a paper in the
first number going for Bevans's novels. Better get Maxwell to do it."
"Why, I thought you liked Bevans's novels?"
"So I did; but where the good of 'Every Other Week' is concerned I am a
Roman father. The popular gag is to abuse Bevans, and Maxwell is the man
to do it. There hasn't been a new magazine started for the last three
years that hasn't had an article from Maxwell in its first number cutting
Bevans all to pieces.
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