He implored March to promise
that it should never happen again; he said their only hope was in the
immediate cheapening of the whole affair. It was bad enough to give the
public too much quantity for their money, but to throw in such quality as
that was simply ruinous; it must be stopped. These were the expressions
of his intimate moods; every front that he presented to the public wore a
glow of lofty, of devout exultation. His pride in the number gushed out
in fresh bursts of rhetoric to every one whom he could get to talk with
him about it. He worked the personal kindliness of the press to the
utmost. He did not mind making himself ridiculous or becoming a joke in
the good cause, as he called it. He joined in the applause when a
humorist at the club feigned to drop dead from his chair at Fulkerson's
introduction of the topic, and he went on talking that first number into
the surviving spectators. He stood treat upon all occasions, and he
lunched attaches of the press at all hours. He especially befriended the
correspondents of the newspapers of other cities, for, as he explained to
March, those fellows could give him any amount of advertising simply as
literary gossip. Many of the fellows were ladies who could not be so
summarily asked out to lunch, but Fulkerson's ingenuity was equal to
every exigency, and he contrived somehow to make each of these feel that
she had been possessed of exclusive information.
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